Heritage Gold Serif Logo

Black ornamental serif lettering in the style of old Western posters stacks ADLER over BROWN, the sample's made-up name that yours replaces. Each letter carries a thin gold-bronze inline and an offset gold shadow, and the A and the B have curled swashes at the left. Between the two lines runs a gold bar with pointed diamond ends and a round medallion in the center holding a white star. The palette is black and antique gold, a muted bronze rather than a bright yellow.

Two words of similar length stack best here, ADLER on the first line and BROWN on the second, with the gold bar between them. A long second word makes the bottom line wider than the top, so the bar sits between two lines of unequal width. Names starting with A or B echo the curled swashes in the sample the most. A one-word name has no pair of lines for the bar to divide, so mention that when you order.

Black with antique gold is high contrast on white, cream, silver and light gray doors, where the gold shadow stays visible. On black, navy or dark green doors the black letters sink and only the gold edge shows. Gold and tan paint swallows the shadow. The Old West look suits a traditional, heritage-minded business after a craft-minded feel, more than a modern logistics fleet.

Pick this look, send us your company name, approve the proof, and we print it. $120 per door.