Arched Varsity Crest Logo

ARMSTEAD is set in tall red varsity capitals with a navy outline, arched so the first and last letters rise highest and end in pointed tips, and the middle letters dip lower. Under the center, a navy road runs in perspective with a white dashed line, flanked by pairs of navy chevrons. FREIGHT sits below in smaller red varsity letters between two sets of navy stripes. The sample name is made up and your own replaces it.

An arched top line is the key to this layout: the first and last letters rise and the middle dips, leaving a pocket for the road and chevrons. An eight-letter word like ARMSTEAD fills that pocket well. A much shorter name makes the pocket small and crowds the road, while a longer name flattens the dip so the arch shows less. The bottom word works as a short descriptor, and the logo suits a wide door area.

Red with navy is a familiar American trucking pairing, and it stands out best on white, silver and light gray doors. On black paint the red still reads but the navy road and chevrons fade, and a navy door swallows them entirely. Red doors hide the lettering. The varsity style suits a company that wants a team-jersey, sturdy look.

Pick this look, send us your company name, approve the proof, and we print it. $120 per door.