Mountain Road Round Logo

The mark is a circle split into two blues. The upper part is a light sky blue, and in front of it a dark navy mountain range rises, with a white road winding up through the middle and thinning to a point near the ridge. Under the circle, two lines of wide-spaced navy capitals read BLUE RIDGE and CARRIERS, the second line a little shorter. Blue Ridge Carriers is a made-up sample name, and your company name takes its place. The round mountain mark stays.

The name sits in two lines under a round mark, longest line first, the way the sample sets BLUE RIDGE over CARRIERS. Wide letter spacing eats width, so a long name needs smaller lettering. Two words of similar length work best, and a one-word name pairs well with a short trade word below. Send your name with your order and use the notes field for a tagline or a color request. We fit it under the mark and send a proof to approve before anything is printed.

Navy does the heavy lifting here. It reads well on white, silver, light gray, cream and yellow doors and disappears on black, dark blue or dark green paint. The lighter blue in the sky part is softer than the navy, so it gets weak on a light blue door and does best on white or gray. The lettering has moderate weight, so it reads best at medium distance. The calm look suits a regional carrier or a company with a mountain or outdoor-country name. Check the proof against your truck color.

Pick this look, send us your company name, approve the proof, and we print it. $120 per door.